A funny thing happened to me while I was deciding where to post my digital marketing inspired articles for getting feedback and some exposure. During my research I discovered a large number of different storytelling platforms (some of them tell stories through text, some tell stories through images and videos). I literally got lost in this brave new world of storytelling: Medium, Explory, Zeega, Burrst, Branch, Selfish, Qwiki, Paper by Facebook, and many more of others. Then, I thought about my own blog, which I started a year ago (no idea why I stopped updating this blog), but here I am back to my blog still feeling confused about the amount of storytelling platforms out there. I got very curious (as usual) and decided to investigate this very odd phenomenon. Suddenly, I found a virtual universe of storytelling opportunities!
Earlier, I had heard of the power of story and the idea that "The audience accepts the story because, for a human, a good story always seems like a gift. But the story is actually just a delivery system for the teller’s agenda. A story is a trick for sneaking a message into the fortified citadel of the human mind".
The video above asks a great question at the end: "Why do we live in fiction? How do we become the storytelling animal?" Thinking about the answer to this question I remembered a brilliant introduction to "Crash" by J.G. Ballard: "I feel that the balance between fiction and reality has changed significantly in the past decades. Increasingly their roles are reversed. We live in a world ruled by fictions of every kind – mass-merchandizing, advertising, politics conducted as a branch of advertising, the pre-empting of any original response to experience by the television screen. We live inside an enormous novel. It is now less and less necessary for the writer to invent the fictional content of his novel. The fiction is already there. The writer’s task is to invent reality."